Stripped down. Geared up and ready to roll.

Today, smart companies have invested in becoming more marketing-centric. They have hired the best and brightest to lead their corporate marketing efforts. Professionals, who devote an entire career in many cases, to a very specific channel of expertise.

What has not changed in this evolution however, is the essence of every great agency. The essential element that cannot be found in a class, online or on disc. Great creative.

Great marketers can tell you all about their audience. Great creative will move them. Great marketers can number and quantify the target to a fare-thee-well. Great creative will stop them in their tracks.

That's the talent part. That spontaneous interpretive ability known as creativity. The intangible that cannot be taught, learned or faked. That's what we do.

David Anderson - 2008